This Girl Can – Victoria is a celebration of women being physically active – no matter how they look, how good they are, or how sweaty they get.
#ThisGirlCanVIC is more than just a physical activity campaign. It’s about empowering women to be comfortable in their bodies and in public spaces. Women should be able to be active whenever, wherever and however they choose, without being judged for how they look. When we break down these barriers, it not only addresses gender inequality – it has a wider positive impact on the whole community, too.