This Girl Can VIC 

This Girl Can – Victoria is an empowering campaign from VicHealth, based on Sport England’s highly successful This Girl Can campaign (which motivated a whopping 3.9 million women in England to take their fitness into their own hands). After seeing the impact there, the VicHealth team was inspired to get involved – and now, Australia is the first country in the world to license this powerful campaign.

Gippy girl Roller 1 2


  • #GippyGirlsCan celebrates all Gippsland women, without judgement, and challenges out-dated gender stereotypes to create a society where seeing active, empowered women is the norm and is celebrated.
    Brought to Gippsland by #ThisGirlCanVIC – VicHealth
  • Show your support and tell people ‘We are proud to support and celebrating everyday women being active, regardless of their body shape, size or how red and sweaty their face gets.’
    We want #GippyGirlsCan & #ThisGirlCanVIC to reach as many Gippsland women as possible and we’re hoping you can help us spread the word. You can get involved by sharing our post with your networks on your social media channels, and by sharing your own posts with the hashtag #GippyGirlsCan & #ThisGirlCanVIC.
  • This Girl Can – Victoria is a celebration of women being physically active – no matter how they look, how good they are, or how sweaty they get.
    #ThisGirlCanVIC is more than just a physical activity campaign. It’s about empowering women to be comfortable in their bodies and in public spaces. Women should be able to be active whenever, wherever and however they choose, without being judged for how they look. When we break down these barriers, it not only addresses gender inequality – it has a wider positive impact on the whole community, too.